BEHIND THE DISH

We uncovered the truths behind the dishes to shine light on many of history’s lesser known contributors to the food industry. TGIF’s long history of changing the dining industry wouldn’t be the same without the help contributions of many key African American chefs, inventors, and creative minds.

Client: TGI Fridays Type: Social Reach: 2,000 engagements, 326k post reach

Case Study
A smartphone displaying a social media post about Black History Month 2023 with an image of a burger and fries, next to a graphic saying 'We're going behind the dish for Black History Month 2023' on a red background. TGI Fridays
Announcement celebrating Black History Month 2023 featuring a burger, fries, and colorful text. TGI Fridays
A poster celebrating Lloyd Augustus Hall with images of smoked ribs and barbecue sauce, highlighting pioneering food preservation inventions. TGI Fridays
Promotional graphic celebrating Norbert Rillieux and his sugar process with a large glass of pink cotton candy on top, colorful abstract background, and text highlighting revolutionizing the sugar process. TGI Fridays
Celebration poster featuring Edna Lewis, with a spoonful of spices on the left and a bowl of southern-style pasta with seafood, vegetables, and cheese on the right, celebrating southern cooking excellence. TGI Fridays
Food with a headline celebrating Zephyr Wright, an African American civil rights activist, with dishes including nachos, steak salad, burger, french fries, and dessert. TGI Fridays
Book cover with text promoting an Abby Fisher cookbook. Features a jar of pickles and a pickle on the cover, with yellow, red, and blue text. TGI Fridays

ACD: Greg Rogers CW: Allie Lyke