ESSENCE FESTIVAL OF CULTURE

Every year, the Essence Festival of Culture remains etched in the hearts and minds of attendees as an unforgettable experience that celebrates the richness of Black culture. The nights are loaded with breathtaking performances by both established icons and emerging talents, creating an atmosphere of pure magic. Beyond the music, the festival showcased a myriad of enriching cultural events, exhibitions, and discussions that ignited intellectual curiosity and fostered a sense of community.

Client: Essence Type: Outdoor, Transit, Social

Three smartphones displaying promotional posters for Essence Fest Primetime events, featuring Missy Elliott, Megan Thee Stallion, and Ms. Lauryn Hill, with dates July 1, June 30, and July 2, 2023. Hulu
Banner advertising the AfroPunk Krewe Ball at The Joy Theater from June 29 to July 2, 10 PM to 2 AM, sponsored by Coca-Cola, with a QR code for tickets, featuring a pink and black artistic design and a photo of two people in vibrant clothing.
A vertical banner advertising the Essence Community event at the Ernest N. Morial Convention Center from June 30 to July 2, featuring a smiling woman with dreadlocks and wide-brimmed hat. The banner includes a QR code and logos of sponsors.
A large poster advertising the Essence Festival of Culture's BeautyCon event, taking place at the Ernest N. Morial Convention Center from June 30 to July 2. The poster features a smiling woman with short hair, earrings, and a cross necklace, holding her face with both hands. There is a QR code and various sponsor logos at the bottom of the poster.

CD: Allyson Brown ACD: Greg Rogers