The Unlimit Expo kicked off in Houston. It showed a Gen Z audience another side of army life that actually embraces their individuality.
Joining the armed forces doesn’t mean you have to sacrifice what makes you… YOU. Watch how these three soldiers define their identities outside of the uniform.
The future of the army lies with Gen Z. Unlimit focuses on this generation and locks in on what makes them move.
online videos
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The Army needed a way to connect to Gen Z recruits. So we partnered up with Complex to create the Unlimit Expo, an event for Gen Z to discover what they’re into, meet people with similar interests, and explore what they’re made of. The Unlimit Expo brought the Army to life through unique experiences full of veteran-led activities and panels, health and wellness zones, themed booths, fashion zones, art spaces, games, and merch.
Client: U.S. ARMY Type: Experiential, OLV
olv’s
The Army doesn’t make you sacrifice what makes you… YOU.
Watch these soldiers define their identity outside of the uniform.
SGT Renieal Campbell
LTC Beatriz Flores
SGT Anthony Amos
event
The Unlimit Expo kicked off in Houston. It showed a Gen Z audience another side of army life that actually embraces their individuality.
LIVE event
case study
The future of the army lies with Gen Z. Unlimit focuses on this generation and locks in on what makes them move.
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Juan Moore — Creative Director
Greg Rogers — Associate Creative Director
Allie Lyke — Senior CopywriterComplex — Media Partner