UNLIMIT EXPO

The Army needed a way to connect to Gen Z recruits. So we partnered up with Complex to create the Unlimit Expo, an event for Gen Z to discover what they’re into, meet people with similar interests, and explore what they’re made of. The Unlimit Expo brought the Army to life through unique experiences full of veteran-led activities and panels, health and wellness zones, themed booths, fashion zones, art spaces, games, and merch.

Client: U.S. ARMY Type: Experiential, OLV

Unlimit Expo Sizzle
Soldier Spotlight: SGT Renial Campbell
Soldier Spotlight: SGT Anthony Amos
Soldier Spotlight: LCT Beatriz Florez
Three people stand on a stage in front of a large screen that reads "UNLIMIT EXPO" in a staggered pattern. The stage has modern furniture, including two armchairs, a sofa, side tables, and a rug. The setting appears to be a conference or event space
A large indoor event with many people dining, socializing, and browsing displays in a spacious, well-lit hall with string lights hanging from the ceiling. Unlimit Expo: US Army
Two women are talking inside a display area with mannequins wearing black sports bras. There is a large screen behind them with the words "DEVCOM Soldier Center" and instructions about fit and sports bras. Unlimit Expo: US Army
A panel of five people seated on stage at the Unlimit Expo: US Army, participating in a discussion. Four are sitting on a sofa and one on an armchair, with a large screen behind them displaying the event name.
Inside a barbershop with two clients getting haircuts, barbers working, framed photos on brick wall, checkered black-and-white floor, and neon signs on black walls. Unlimit Expo: US Army 
Event Higlights

CD: Juan Moore ACD: Greg Rogers CW: Allie Lyke
Media Partner: Complex