The Unlimit Expo kicked off in Houston. It showed a Gen Z audience another side of army life that actually embraces their individuality.

Joining the armed forces doesn’t mean you have to sacrifice what makes you… YOU. Watch how these three soldiers define their identities outside of the uniform.

The future of the army lies with Gen Z. Unlimit focuses on this generation and locks in on what makes them move.

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The Army needed a way to connect to Gen Z recruits. So we partnered up with Complex to create the Unlimit Expo, an event for Gen Z to discover what they’re into, meet people with similar interests, and explore what they’re made of. The Unlimit Expo brought the Army to life through unique experiences full of veteran-led activities and panels, health and wellness zones, themed booths, fashion zones, art spaces, games, and merch.
Client: U.S. ARMY Type: Experiential, OLV