What Maker’s Mark was able to leave behind was far more than just an ad campaign — it was a connection to the city.

  • Makers Mark is a uniquely personal brand that prides itself on its hand-crafted approach to every bottle sold. To reach a new demographic, we sought out POC muralists who shared a similar vision to represent their cities in a nationwide outdoor campaign.

    I sincerely thank every artist who participated.

    • Sloane Siobhan (Charlotte)

    • Hamilton Glass (Richmond)

    • Sheefy McFly (Detroit)

    • Cbabi Bayoc (St. Louis)

    • Alloyius McIlwain (Philadelphia)

    • Shaunt’e Lewis (Indianapolis)

    • Jay McKay (New Orleans)

    • Don Rimx (Miami)

    • Paola De La Cruz (Portland)

    • Adam Hernandez (Columbus)

    • Julio Mendoza (Denver)

    Client: Maker’s Mark Type: Outdoor Reach: 40M impressions, 150 content pieces

case study

What Maker’s Mark was able to leave behind was far more than just an ad campaign — it was a connection to the city.

  • Hector Arrellano — Creative Director
    Greg Rogers — Associate Creative Director
    Allie Lyke — Senior Copywriter