doing more

I helped rollout the new look and feel for Montefiore Hospitals. The campaign extended to Out-of-Home, transit ads, digital banners, and digital billboards around the upper New York area.

Client: Montefiore Hospitals Type: Outdoor, Transit

A billboard showing several babies in white clothing lying on soft surfaces, with some crawling and others lying down, surrounded by green ivy on a brick wall. The billboard promotes a Montefiore Hospital
Public transportation hallway with a billboard about healthcare efforts and diverse portrait photos of children and adults. Passengers walk through the corridor. Montefiore Hospital
Bus stop advertisement displaying a message about over 500 clinical trials in progress, with a background of pink scientific imagery and a woman in a lab coat standing. Montefiore Hospital
Billboard showing a team of emergency responders transporting a patient on a stretcher near an air ambulance jet in a hangar, Montefiore Hospital

ECD: Sharon Howard-Butler GCD: Brit Till AD: Greg Rogers