• To capitalize on the World Cup frenzy, Lotto chose 11 Designers to create custom jerseys to capture the essence of their hometowns. To showcase as many of the designs as possible, I utilized a collage layout and the flat jersey images to craft a look for the campaign. I also designed the campaign’s logo lockup.

    Client: Lotto Type: Social, Digital

Logo Lockup

Campaign Collage: The collage is made up of the custom jerseys designed by the 11 style creators.

We announced the contest with a 30s TVC, followed by longer form OLVs to get the word out about the collaboration.

Digital banners

Social

Digital screens

The #NextUp, Just Blaze partnership was part of a larger push with Nissan to expand their relationship with Black creators.

In addition to pushing the We Belong Here branding, we also pushed social cards for the individual creators and their custom jerseys.

Pop Up events to distribute merch had digital screens to showcase the designers and their creations.

  • Lotto was looking to capture a bit of nostalgia with World Cup fans. By creating jerseys depicting legendary moments from years past, we kept fans looking stylish, while also sharing a bit of history for those not already in the know.

    Client: Lotto Type: Social, Digital